On December 27, 2025, China’s National People’s Congress published a draft revision of the trademark law that could mark a turning point in the protection of intellectual property rights for foreign companies.
Among other innovations, the reform introduces new measures against trademark squatting, strengthening the criteria for identifying bad-faith filings, providing for sanctions against abusive registrations, and granting greater ex officio powers to the CNIPA.
Andrea Terragni, in an article published in Economy Magazine, analyzes the practical implications of these developments for Italian companies operating or planning to operate in China. He highlights how early trademark registration and a proactive protection strategy remain essential elements to reduce risks and seize the opportunities offered by the Chinese market.