Leisure, Sports, Sponsoring and Tourism
Our professionals assist and advise the leisure industry businesses, one of the largest sectors of the world economy, to become more competitive in a complex and rapidly changing reality.
Many players of the leisure industry face the need to change their business model and adopt increasingly technology driven solutions. In particular, the travel, publishing, hotel and gaming industries are more and more “forced to innovate” to keep pace with their “connected customers”.
Our Firm advises and has advised, amongst others, domestic and multinational companies in the travel operators, health clubs and bicycle manufacturing industries, and has developed an in-depth expertise and knowledge of the gaming and lotteries industry.
We also have expertise in providing advice to multinational sport apparel and equipment manufacturers, including on contracts involving individual sports personalities, endorsement and image rights (football, golf, formula one car racing etc.), as well as on commercial contracts relative to manufacturing and supply, franchising, sponsorship, brand management, merchandising and licensing, and the inherent tax and regulatory analysis in connection with multi-jurisdiction contracts.