Andrea Terragni was interviewed by BusinessCommunity about how low-cost eCommerce is raising concerns regarding counterfeiting and illegality, with a significant impact on the European market.
In fact, the growth of the eCommerce sector is leading to an increase in counterfeiting risks, with estimated losses in the billions of euros for industries such as fashion, cosmetics, and toys. European authorities are preparing to introduce new regulations to tackle these issues, aiming for greater transparency and safety for consumers.
Andrea explained that “The growing number of customs border seizures confirms that many counterfeit products are purchased online, often through low-cost platforms that fail to implement adequate countermeasures. However, one positive aspect is that many of the better-known operators, such as Alibaba, have introduced effective tools to protect the authenticity of the goods sold.”
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