ITALIAN FASHION? STRONGER THAN TARIFFS: HERE’S WHY

team valletta Fashion and Luxury, In the Press, Roberto A. Jacchia

With a trade surplus of €33.2 billion in 2021, the fashion sector is the second-largest contributor to Italy’s trade balance, making our country the top exporter in the European Union and the second worldwide.

In this context, the introduction of tariffs by the United States could have significant consequences for Italian fashion companies. But how much will it really affect the industry?

It’s not certain that the Italian fashion sector as a whole will be heavily impacted by the introduction of U.S. tariffs” says Roberto A. Jacchia, interviewed by Il Bollettino, referring in particular to the high-end clothing segment.
Those willing to spend that kind of money on a purchase won’t be deterred by a price increase, even of 20% […]. This is a sector where demand structurally presents a low price elasticity.”

Want to understand what tariffs are and how the recent ones imposed by the U.S. could affect a strategic industry for Italy—like fashion, especially the luxury segment?

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