From the Milan-Cortina Olympics to the America’s Cup and the Women’s Serie A volleyball league, Italian law firms are increasingly involved in the legal management of major sporting events.
Interviewed by Il Sole 24 Ore, Andrea Terragni spoke about the firm’s recent work assisting an investor active in the sports, media, and technology sectors, explaining that “it was a complex and multidisciplinary operation, requiring not only specific know-how in intellectual property, but also corporate, M&A, and tax expertise.”
An example that reflects a broader trend: multidisciplinarity remains the key strategic element guiding legal advisory in the sports industry, covering everything from special regulations to urban planning, labor law, infrastructure, sponsorships, and intellectual property.
The management of major sporting events thus represents a constantly evolving market of growing strategic importance for Italian law firms—especially with international competitions in the coming years that will bring global attention to Italy.
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