With the new anti-greenwashing rules coming into effect, companies are required to ensure that their environmental communications are increasingly transparent, accurate and verifiable, backing up their claims with concrete evidence.
ESG360 explored this topic in an article examining the new rules on environmental claims and their implications for businesses and consumers, also interviewing our Antonella Terranova.
As Antonella pointed out, the principle underlying the new legislation is clear: claiming to be sustainable is not enough; companies must be able to prove it.
Businesses must therefore pay particular attention to the environmental information they communicate, also in light of the new consumer protections and the penalties established for unfair commercial practices.
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