On Wednesday, 25 February, during Milan Fashion Week 2026, our Laura Bussoli spoke at the seminar “When Fashion Meets the Law: Sustainability, Reputation and Trademark Protection”, organized by INDICAM.
The event provided an opportunity to discuss some of the key issues currently shaping the fashion industry:
- the concepts of trademark reputation and well-known marks in brand protection;
- upcycling as a paradigm of sustainability in fashion;
- the intersection of fashion and food as an innovative branding and positioning strategy.
The growing integration of creativity, sustainability and legal protection confirms that building brand value and reputation requires a strong and strategic approach to intellectual property protection.
We would like to thank INDICAM for the invitation and for organizing this insightful event, which offered a valuable opportunity for dialogue between professionals and companies operating in the fashion industry.