In 2025, the fight against counterfeiting in Italy continued to make progress, thanks to the “Made in Italy” law (Law No. 206/2023) and the strengthened commitment of independent authorities such as the Antitrust Authority. Border control measures are becoming increasingly effective and are complemented by criminal proceedings and tools such as the swift destruction of seized counterfeit goods.
In yesterday’s edition of ItaliaOggi, a feature by Luca Settembrini included an interview with our own Roberto A. Jacchia, who discussed the tangible effects of the “Made in Italy” law on the protection of industrial property rights and the fight against counterfeiting.
How effective are anti-counterfeiting measures in Italy today?
In yesterday’s edition of ItaliaOggi, a feature by Luca Settembrini included an interview with our own Roberto A. Jacchia, who discussed the tangible effects of the “Made in Italy” law on the protection of industrial property rights and the fight against counterfeiting.
How effective are anti-counterfeiting measures in Italy today?
“In general, counterfeiting phenomena — despite the various initiatives undertaken by IP rights holders and institutions — still persist. Illegal operators are always one step ahead of legal ones, who try to catch up by pushing for changes and updates in regulations, policies, and judicial approaches. We are perhaps seeing a decline in so-called crude fakes, but there is an exponential increase in counterfeiting, infringements, and unfair commercial practices online”, explains Jacchia.
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